1. Kusintha kwa sayansi ndi zamakono
Sayansi ndi zamakono: ndi mphamvu yoyamba yobala, ndi mphamvu yolimbikitsa kupita patsogolo kwathu;
Zatsopano: Kupanga zatsopano sikutha;
2. khalidwe lapamwamba ndi luso
Quality: mankhwala apamwamba ndi ntchito ndi zida zamatsenga mpikisano wathu;
Kuchita bwino: Kuchita bwino ndiye maziko a chilichonse;
3. Makasitomala choyamba
4. Kupambana-kupambana mgwirizano
Mgwirizano: Mphamvu za munthu payekha ndizochepa;
Win-win: zindikirani kukula kwa makasitomala, makampani ndi antchito.
5. Kuona mtima ndi udindo
Udindo: kukhala kampani yodalirika. Khalani ndi udindo kwa makasitomala, ogulitsa, ogwira ntchito, chilengedwe ndi anthu.
Kuyankha: muyezo wa ogwira ntchito onse;
Umphumphu: Umphumphu ndi maziko a moyo;
